Basic SEO Course Outline

How do search engines Work?

  • Introduction to search engines
  • Crawlers
  • URLs
  • Indexing
  • Ranking

On Page Optimization

  • What is on page optimization
  • On site factors
  • Meta Data
  • Keyword density
  • Image alt text
  • Outbound links
  • Internal linking
  • Slugs
  • SEO copywriting (content optimization)

Off Page Optimization

  • What is off site optimization
  • Off page factors
  • Links
  • Anchor text
  • Anchor title
  • Link building
  • Forum posting
  • Blog Posting

SEO Facts and Figures

  • How important is SEO today?
  • Internet visibility
  • How important is it to be on first page of SERPs

Course Outline – Digital Marketing

Introduction of Digital Marketing

  • Why is Social Digital Marketing?
  • Important?
  • Channels of Digital Marketing
  • Understanding of Insights of Social Media
  • What Content Should I Share on Social Media?
  • Social Media Management Tools
Facebook Marketing & Advertisement
  • Creating, Optimizing, and Protecting Your Facebook Business Page
  • Use a Facebook Personal Profile for Business
  • How to Choose between profiles pages and groups
  • Facebook zero changing news feed what marketers need to know
  • Beginner’s Guide to Facebook Ad Types
  • How to Set Up Your Facebook Advertising Account
  • Understanding of Facebook Split Testing
  • Manually Split Test Facebook Ads
  • Campaign Budget Optimization
  • Facebook Detailed (OR vs AND Targeting)
  • What is Facebook pixel?
  • Create and Install Facebook Pixel
  • Use Pixel Information to Capture Events (Standard events – Custom events – Custom conversions)
  • Use the Facebook Pixel for Remarketing/Retargeting Ads
  • Custom Audiences from your website
  • Facebook Campaign Creation for Page Likes
  • What is a Lookalike Audience?
  • What is a Relevance Score and Learn to increase it?
  • Facebook Audience Insights
  • Facebook Offers and Offer Ads
  • Create Custom Conversions
  • “Click to Call” or “Call Now” Facebook Ads
  • How to Create Lead Ads from Facebook & Instagram?
  • Dynamic Ads – GREAT for Ecommerce!
  • Facebook Business Manager – Start a Facebook Ads Business/Agency
  • How to Create Facebook Business Manager Account?
  • How to take access to Facebook Pages Personal Account to Business Manager Account
  • Ad Accounts in Business Manager
  • Add an employee to my Facebook Business Manager

Twitter Marketing and Advertisement

  • Twitter Basics & Optimization Twitter Profile
  • Why Twitter – How Twitter Works – What not to at Twitter
  • What to tweet & How to interact with twitter
  • Different ways to Twitter optimize profile
  • Twitter hashtags and Trends
  • Twitter Advertisements and Different types of ads on Twitter
  • Awareness Ads – maximize your reach
  • Tweet engagements Promote Tweets and get more Retweets, likes, and replies
  • Followers Campaign – grow your Twitter following
  • Website clicks Ads and gets more traffic
  • Twitter Audience Manager & integration of Universal tags
  • Twitter Conversion Tracking & Remarketing

LinkedIn Marketing & Advertisement

  • Create and Optimize your Personal LinkedIn Profile
  • Create a LinkedIn Company Page
  • LinkedIn Sponsored Content LinkedIn Video Ads & Text Ads
  • LinkedIn Dynamic Ads & Carousel Ads
  • LinkedIn Display Ads
  • Understanding of LinkedIn Conversion Tracking
  • LinkedIn Understanding Contact Targeting
  • Lead Generation & Lead Gen Forms
  • Website Demographics & Website Retargeting
  • Account-Based Marketing & Audience Network

Pinterest Marketing & Advertisement

  • Introduction to Pinterest Marketing
  • Buyable Pins and Rich Pins
  • Setting up a Pinterest Business Account
  • Types of Pinterest Ads
  • Pinterest Conversion Tracking
  • Pinterest Tags & Events
  • Pinterest Ads – Create Amazing Pins for Promoted Pins
  • Pinterest Audiences Management
  • Understanding of Pinterest Analytics
Key Features