5 Digital Skills That Can Make Students Instantly Employable in 2022
Companies from various industries have digitized their processes and operations during the past ten years. Businesses are already using artificial intelligence (AI) to simplify supply chains and workflows. As a result, to stand out from the competition, today's job searchers need specialized talents.
Many instructors struggle to give pupils the fundamental abilities they require, even while several schools, universities, and training facilities have updated or expanded their curricula to match the rising demand for digital know-how.
In this article, we outline the top five digital abilities teachers should emphasize to help their students secure the best jobs in various industries.
What are digital skills?
Before getting into particular digital employability skills, let's look at these first. Companies of all sizes need employees who understand how to run, advertise, and communicate online as more and more people turn to the internet for research, information, and purchases.
Businesses in all sectors who want to build their brands, provide excellent social customer care, create leads, and boost sales must have strong digital skills.
According to Unesco, "a spectrum of abilities to use digital devices, communication apps, and networks to obtain and manage information" means "digital skills."
Engaging in productive and creative self-fulfillment in life, study, job, and social activities enable people to create and share digital information, communicate and collaborate, and solve problems.
By mastering critical digital channels, students who study digital skills increase their employability and future-proof their careers.
Here are the top 5 employable skills for both students and employers, so let's get started.
Social Media Marketing
According to recent research, there are 4.2 billion active social media users globally. 4.15 billion of them use mobile devices actively. According to this data, the number of social media users worldwide increased by 13.2 percent in just one year and is still growing.
Every professional should be able to comprehend and use social media successfully because it is a fundamental and valuable skill. Social media marketing aims to comprehend the dynamic relationship between businesses, influencers, and customers rather than just tweeting or updating Facebook.
Simply put, companies must communicate with customers to encourage visitors to their website or purchase their goods.
Due to the prevalence of consumers using social media to post questions or comments, it now also plays a crucial part in providing excellent customer service.
The complexity of each platform, from TikTok marketing to YouTube, should be understood by educators who acknowledge social media's significance in increasing community participation and equipping graduates with valuable skills.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), a subject distinct from social media, is among the most significant ones marketers have grown to rely on. To put things in context, 81 percent of internet users conduct an online search before making a purchase, with 70 percent of that traffic coming from Google.
Students with SEM knowledge can primarily use paid advertising to boost a company's website's visibility on a search engine (such as Google or Bing). By doing this, the company will get beneficial search engine traffic to its website.
Students can seize priceless organic search traffic outcomes by applying SEM. To achieve the highest possible conversion rates, marketers, content managers, and web admins devote a lot of work to optimizing websites, especially for mobile and ad campaigns.
Most businesses compete online to attract customers by outperforming their rivals in the sales of goods and services. The number of clients making purchases online during the Covid-19 outbreak caused an increase in e-commerce transactions.
Nearly 22 billion visits to retail websites were made in June 2020, an increase from 16 billion in January, according to Statista. Additionally, this online activity doesn't seem to slow down after Covid.
Jobseekers proficient in search marketing will therefore be very helpful to businesses in ensuring their visibility and searchability.
Content Marketing
Blog entries, films, podcasts, infographics, and even social media status updates are all examples of content.
Although marketers may spend their time refining their keyword strategies and ad campaigns, content is still king. After all, content drives a website or social media page, and without it, buyers cannot comprehend the advantages of a good or service.
Content may position brands or influencers as thought leaders and is essential for increasing brand recognition. As a result, prospective hires must comprehend the significance of producing material that is not only related to keyword research but also optimized for it.
Students will have a valuable and marketable talent with experience and expertise in content marketing that will prepare them for a job in any field.
Email Marketing
Email is a tried-and-true strategy that is one of the most acceptable ways to get and keep leads.
One of the earliest types of direct marketing, email is still effective in attracting new clients and keeping existing ones. A strong email marketing strategy is essential for launching successful campaigns for small businesses or large enterprises.
A seasoned digital marketer knows that every funnel step needs to be adequately thought out. You must optimize every step to draw visitors in and increase engagement, from the welcome email through the signup page, including where it is placed on a website.
People occasionally change their home addresses or social media accounts but don't frequently change their email addresses. Because of this, there is a significant demand for people that understand how to engage with customers directly through email marketing.
Teachers should encourage students to rethink how they may use email in their current and future careers rather than viewing it as a dated tool.
Video Editing
Video has developed from merely an amusement medium to a significant social media content source. While networks like TikTok and Instagram have turned the video on its head to produce wealthy influencers, TikTok and Instagram have made video a powerful and influential medium.
Why is video so widely used? Social media apps like WhatsApp, Weibo, and WeChat are replacing traditional text messaging services as the standard means of instant message communication as the age of smartphone users rises. In actuality, WhatsApp has more than 2 billion users worldwide.
Compared to other material types, such as blog posts, video is simpler to absorb. Additionally, it is more entertaining and popular with Millennials. Markets may access a rising market of engaged customers by fusing the emotional power of social media video with the reach and scope of digital advertising.
Offer an in-demand digital marketing certification
To ensure that students learn the most in-demand digital skills for their employability, we offer the skills mentioned above at our training institute, Elearners. They will learn the principles of digital marketing with this certification and more advanced topics like SEO, SEM, email marketing, social media marketing, and more.