Basic SEO Course Outline TRENDING

How do search engines Work?
  • Introduction to Search Engines
  • Crawlers
  • URLs
  • Indexing
  • Ranking
On Page Optimization
  • What is on Page Optimization
  • On site factors
  • Meta Data
  • Keyword Density
  • Image Alt Text
  • Outbound Links
  • Internal Linking
  • Slugs
  • SEO Copywriting (Content Optimization)
Off Page Optimization
  • What is Off Site Optimization
  • Off Page Factors
  • Links
  • Anchor Text
  • Anchor Title
  • Link Building
  • Forum Posting
  • Blog Posting
SEO Facts and Figures
  • How Important is SEO Today?
  • Internet Visibility
  • How Important is it to be on First Page of SERPs
Introduction of Digital Marketing
  • Why is Social Digital Marketing?
  • Important?
  • Channels of Digital Marketing
  • Understanding of Insights of Social Media
  • What Content Should I Share on Social Media?
  • Social Media Management Tools

Key Features

  • Search Engine Optimization
  • Keywords
  • On-Page SEO
  • Off-Page SEO
  • Backlinks
  • Meta Tags
  • Alt Text (Alternative Text)
  • Technical SEO
  • Content Marketing
  • Domain Authority
  • Page Authority
  • Search Engine Results Page
  • Local SEO
  • Conversion Rate Optimization
  • Tools and Editors