Introduction to E-Commerce

This course is a step-by-step guide to launching and scaling a successful e-commerce business on Amazon and eBay, two of the world’s largest online marketplaces.

  • What is E-Commerce?
  • Amazon vs. eBay: Platform Overview

Whether you’re a complete beginner or someone looking to sharpen your skills, this course will teach you everything from setting up your seller accounts to finding profitable products, optimizing listings, marketing smartly, and handling logistics like a pro. With real-world strategies, practical tools, and insider tips, you’ll gain the confidence to build a store that not only sells but grows.

Setting Up Shop
  • Amazon Seller Account Setup
  • eBay Seller Account Setup
  • Marketplace Policies & Seller Standards
Product Research & Hunting
  • What to Sell on Amazon vs. eBay
  • Tools for Product Research
  • Market Validation
Sourcing Products
  • Sourcing Models
  • Finding Reliable Suppliers
  • Negotiation and MOQ
  • Calculating Landed Cost and ROI
Launching & Marketing Products
  • Amazon PPC Basics
  • eBay Promotions
  • Off-Platform Traffic
Payments & Platform Fees
  • Amazon Payments and Disbursements
  • eBay Payment System (Managed Payments)
  • Fee Structures: Comparison
Logistics & Fulfillment
  • Amazon: FBA vs. FBM
  • eBay: Self-Shipping, eBay Global Shipping Program
  • Shipping Tools and Labeling
Customer Service & Reviews
  • Managing Customer Expectations
  • Handling Returns and Refunds
  • Getting Reviews & Feedback
Compliance & Legal Essentials
  • Amazon & eBay Policies to Avoid Suspension
  • Brand Registry, Copyright, and IP
  • Taxes, Invoicing, and Legal Setup
Scaling Your Business
  • Reinvesting Profits
  • Expanding Product Lines
  • Selling Internationally (Amazon Global, eBay Global)
  • Automation Tools & Virtual Assistants